Competitor Analysis

Do you have competitor analysis questions? One of the most informational and inclusive ways to obtain insight into who you share your target market with is through a competitor analysis. With this method, you will gain a better understanding of your competitor’s strengths and weaknesses and how you can best differentiate.

Are you hoping to gain insight into your shared market and find new ways to target your market through strategic marketing? One of the best ways to accomplish this is through a comprehensive deep dive. We can help you apply competitor information into a comprehensive marketing strategy. Let your competition worry about keeping up!

With a competitor analysis, you can learn how to address changes or needs in your target market and position your leaders as experts in your industry. Conduct a targeted competitor analysis that will give you the information you need to make better business decisions.

What is competitor analysis, and whats is it for? How do you use it? What’s in it? How will it help my business? These are all valid questions, let us answer them for you.

Competitor Analysis Basics

It’s not a simple SWOT (Strengths, Weaknesses, Opportunities, Threat) analysis.

Competitor analysis is a deep dive or audit of 5-15 of your business’s main competitors.

You use it as a basis for your marketing plan, positioning strategy, and brand voice.

Why is it Important to Research Competitors?

Competitive research is crucial to your success as a business because it arms you with the ability to quickly identify industry trends and adapt to competitor campaigns or strategies to maintain a foothold or out-compete them entirely.

Common aspects of a competitor analysis or audit will include:

  • Brand Message
  • Positioning
  • Personality
  • Brand Identity
  • Website/UX
  • Reviews
  • Social Media Account
  • Follower Counts
  • Follower Profiles

It is used to guide many aspects of your business:

  • Developing your customer profile.
  • Finding differentiators for your business.
  • Organizing a marketing plan.
  • What social media platforms too devout your resources on.

Competitor Analysis from Atomic Design Factory

We deliver a comprehensive research report that will enable actionable results.  An analysis of your competition is essential when crafting a plan for marketing operations and strategy.

We offer three (3) different plan packages for our clients, all of which will be packed with enough data to make the best possible decisions for your business.

Each competitor will be audited by following guidelines that have a proven track record.  The client will be provided with complete audits from each competitor and a detailed report about how to use it.

 

Level 1

5 Competitors

Level 2

10 Competitors

Level 3

15 Competitors

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